Why Writing Letters to Cable and TV Networks is Important by Vivienne Diane Neal

A Picture is Worth a Thousand Words. When it comes to showing your support or disapproval of a program, writing a letter or sending an email can make a difference if a good or bad show will become a success or a failure.

How often do we hear people say, “That series was excellent, or that show was insulting?”  Networks and sponsors count on viewers, and they need to receive letters of praise and complaints of condemnation.

Many people do not realize how important writing a letter is, which can determine if a good or bad show remains on TV/Cable.

You can sign petitions, but writing a personal letter and sending copies of that post to the companies that sponsor those programs will put the decision-makers on notice.

Producers, filmmakers, directors, and networks rely on sponsors who look at the profit margins. If viewership is low, chances are the program will be put on hold or canceled. Many decision-makers may never give a new program a chance, to grow a large viewing audience if the show is good.

Let us suppose a major network is planning to produce a reality show that is found to be undesirable, this is where the spectator can exercise his or her influence by writing that letter of disapproval, refusing to buy the sponsors’ products or canceling their subscription to a particular cable or movie channel. Money talks and no money talks.

For every correspondence a person sends to a TV/Cable company, one hundred people will not write. Unfortunately, no one can tell whether those people liked the show or didn’t.

The next time you hear about a negative or positive program coming to your nearest channel, write that letter and encourage others to do the same.