|Photo by Spencer Davis
Millennials, born 1980-1995, are seeking weddings
with bragging rights. Do social media truly have that much of an impact on
millennial destination weddings?
"Big time," said Scott Wiseman,
President of Travel Impressions. "Many agents get their leads from
referrals and testimonials from other brides. Social media also helps direct
brides to new hot spots and creates the buzz that helps to sell the wedding.
Word-of-mouth has become even more powerful with the exponential influence of
social media and reviews. And user-generated content from one couple can easily
spread like wildfire and even go viral."
Millennials want their destination weddings to
create buzz, which is where social media plays an enormous role.
According to Ivy Jacobson, senior editor at the
Knot, destination weddings present many advantages for social media.
"The location and scenery are gorgeous, and
guests will want to document the event on social media the whole time they're
there," Jacobson said. "And having a hashtag is a must."
Photography becomes even more important in
millennial destination weddings. These clients want to share studio-quality
photographs in real time, and not wait for a photo album to emerge months
Lockard-Furry, the founder of Traveluxe Official,
said, "I have captured most of the weddings I've worked on really uniquely
through their photographer."
Millennial couples are inviting destination-wedding
attendees to download Veri for wedding photos.
It is important to set up a live-streaming video
of the ceremony for those who cannot attend.
Wiseman listed Breathless and Secrets as the best
brands for millennial destination weddings.
|Photo by Asad Photo Maldives
"The first as an exhilarating hot spot, and
the second as a romantic luxury one," he said. Contemporary decor and
advanced technology appeal to this demographic.
Kelly Poling, senior vice president of marketing
for Karisma Hotels & Resorts agrees that social media plays a big part for
millennials. She stated, “Other social elements include making personalized
Snapchat filters, doing live streaming of the wedding for those who cannot
attend to watch later, and providing photo/GIF booths on-site for guests to
post photos instantly to their social platforms.”
"It's all about authenticity and capturing moments in real-time," said Poling.